The moderating role of local vs. foreign shopping context in consumer experience
Elisa K. Chan
| Year of publication: |
2018
|
|---|---|
| Authors: | Chan, Elisa K. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 5, p. 339-353
|
| Subject: | Consumer experience | loyalty | local vs. foreign brands | multi-group analysis | trust | SEM | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2018.1433263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963156