The more you ask, the less you get : when additional questions hurt external validity

Ye Li, Antonia Krefeld-Schwalb, Daniel G. Wall, Eric J. Johnson, Olivier Toubia, and Daniel M. Bartels

Year of publication:	2022
Authors:	Li, Ye ; Krefeld-Schwalb, Antonia ; Wall, Daniel G. ; Johnson, Eric J. ; Toubia, Olivier ; Bartels, Daniel M.
Subject:	conjoint analysis \| external validity \| measurement \| preference elicitation \| time preference \| Conjoint-Analyse \| Conjoint analysis \| Experiment \| Präferenztheorie \| Theory of preferences \| Intertemporale Entscheidung \| Intertemporal choice \| Externer Effekt \| Externalities \| Marktforschung \| Market research

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