The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Wei-Long Lee, Chih-Hsing Liu, Tzu-Wen Tseng
| Year of publication: |
2022
|
|---|---|
| Authors: | Lee, Wei-Long ; Liu, Chih-Hsing ; Tseng, Tzu-Wen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-10
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| Subject: | Brand loyalty | Service innovation | Service quality | WOM | Dienstleistungsqualität | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Innovation | Markentreue | Dienstleistungsinnovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102791 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209505