The quest for loyalty : creating value through partnership
edited with an introduction by Frederick F. Reichheld
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Reichheld, Frederick F. (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Commitment <Management> | Mitarbeiter | Investor | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 278 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-87584-745-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004319731