The road traveled, the road ahead, or simply on the road? : when progress framing affects motivation in goal pursuit
Jacob H. Wiebenga; Bob M. Fennis
| Year of publication: |
2014
|
|---|---|
| Authors: | Wiebenga, Jacob H. ; Fennis, Bob M. |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 1, p. 49-62
|
| Subject: | Goals | Motivation | Construal level | Progress framing | Distance perception | Loyalty programs | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Kundenbindungsprogramm | Loyalty program |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359882