The role of dialecticism and reviewer expertise in consumer responses to mixed reviews

YooHee Hwang, Sungwoo Choi, Anna S. Mattila

Year of publication:	January 2018
Authors:	Hwang, Yoo Hee ; Choi, Sungwoo ; Mattila, Anna S.
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 69.2018, p. 49-55
Subject:	Dialecticism \| Online review \| Expert \| Attitude certainty \| Decision comfort \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Experten \| Experts \| Online-Marketing \| Internet marketing \| Online-Handel \| Online retailing \| Werbewirkung \| Advertising effects \| Entscheidung \| Decision

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