The role of perceived usefulness and perceived ease-of-use toward satisfaction and trust which influence computer consumers' loyalty in China
Nicholas Wilson, Keni Keni, Pauline Henriette Pattyranie Tan
| Year of publication: |
2021
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|---|---|
| Authors: | Wilson, Nicholas ; Keni, Keni ; Tan, Pauline Henriette Pattyranie |
| Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 23.2021, 3, p. 262-294
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| Subject: | China Computer Industry | Customer Loyalty | Customer Satisfaction | Perceived Usefulness | Perceived Ease of Use | Trust | China | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Taiwan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22146/gamaijb.32106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872394