The role of player innovativeness in adopting new online games : bidimensional and hierarchical perspectives

Edward Shih-Tse Wang (National Chung Hsing University, Taichung, Taiwan)

Year of publication:	2015
Authors:	Wang, Edward Shih-Tse
Published in:	International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 10.2015, 3, p. 236-247
Subject:	innovativeness \| openness to experience \| variety-seeking behaviour \| online game \| behavioural intention \| Computerspiel \| Video game \| Innovation \| Spieltheorie \| Game theory \| Konsumentenverhalten \| Consumer behaviour \| Innovationsdiffusion \| Innovation diffusion

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