Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations

Verena Hüttl-Maack, Tara M. Sedghi, Jana M. Daume

Year of publication:	2024
Authors:	Hüttl-Maack, Verena ; Sedghi, Tara ; Daume, Jana
Published in:	Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 34.2024, 1, p. 92-100
Subject:	advertising \| consumer skepticism \| curiosity \| persuasion \| positive affect \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Werbewirkung \| Advertising effects

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