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Tighter nets for smaller fishes? : mapping the development of statistical practices in consumer research between 2008 and 2020

Antonia Krefeld-Schwalb, Benjamin Scheibehenne
Year of publication:
2023
Authors: Krefeld-Schwalb, Antonia ; Scheibehenne, Benjamin
Subject: Experimental research methods | False-positive results | Review | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Statistische Methode | Statistical method
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