Top management involvement with key accounts : the concept, its dimensions, and strategic outcomes
Rodrigo Guesalaga
| Year of publication: |
2014
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|---|---|
| Authors: | Guesalaga, Rodrigo |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 7, p. 1146-1156
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| Subject: | Key account management | Top executives | Relationship marketing | Sales | Key-Account-Management | Beziehungsmarketing | Führungskräfte | Managers | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management |