"Trust Me, I'm an Advertiser". : the influence of message sidedness and advertiser credibility on readers' perceptions of native advertisements

Simone Krouwer, Karolien Poels, and Steve Paulussen

Year of publication:	2021
Authors:	Krouwer, Simone ; Poels, Karolien ; Paulussen, Steve
Published in:	Designing and communicating experience. - Wiesbaden : Springer Gabler, ISBN 978-3-658-32200-7. - 2021, p. 105-117
Subject:	Werbung \| Advertising \| Glaubwürdigkeit \| Credibility \| Konsumentenverhalten \| Consumer behaviour

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