Understanding consumers' continuance intention of social shopping and social media participation : the perspective of friends on social media
Wen-Ju Yu, Shin-Yuan Hung, Annie Pei-I Yu, Yu-Li Hung
| Year of publication: |
2024
|
|---|---|
| Authors: | Yu, Wen-Ju ; Hung, Shin-Yuan ; Yu, Annie Pei-I ; Hung, Yu-Li |
| Subject: | Continuance intention | Perceptions of friends’ knowledge | Social commerce | Social media participation | Social shopping | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080788