Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Michel Laroche, Chun Zhang, and Alice Sambath
| Year of publication: |
2018
|
|---|---|
| Authors: | Laroche, Michel ; Zhang, Chun ; Sambath, Alice |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 4, p. 441-458
|
| Subject: | cosmopolitanism | brand origin recognition accuracy | need for cognition | confidence | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Vertrauen | Confidence |