Understanding the difference between opportunistic and needy customers' borrowing behavior : a new approach to segment current credit card customers
Keyvan Kasaian, B.P.S. Murthi and Erin Steffes
| Year of publication: |
2023
|
|---|---|
| Authors: | Kasaian, Keyvan ; Murthi, B. P. S. ; Steffes, Erin |
| Subject: | Segmentation | Credit cards | Finite mixture model | Latent class | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-09-2022-0398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313502