Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality

Thorsten Hennig-Thurau, Kevin P. Gwinner and Dwayne D. Gremler

Year of publication:	2009
Authors:	Hennig-Thurau, Thorsten ; Gwinner, Kevin P. ; Gremler, Dwayne D.
Published in:	Marketing-mix strategies - distribution strategy and pricing strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 150-180
Subject:	Beziehungsmarketing \| Relationship marketing \| Marketing

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