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Uniqueness issues in the decompositional modeling of multiattribute oversall evaluations : an information integration perspective

John G. Lynch jr.
Year of publication:
1985
Authors: Lynch jr., John G.
Published in:
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 1, p. 1-19
Subject: Marktforschung
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