Unravelling the intellectual discourse of implicit consumer cognition : a bibliometric review
Year of publication: |
2021
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Authors: | Wörfel, Philipp |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-18
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Subject: | Bibliometric analysis | Consumer research | Implicit cognition | Implicit measures | Unconscious processes | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Bibliometrie | Bibliometrics | Marktforschung | Market research |
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Baumeister, Roy F., (2017)
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Cruz, Cassiana Maris Lima, (2016)
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna, (2023)
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Measures of implicit cognition for marketing research
Teichert, Thorsten, (2019)
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Wörfel, Philipp, (2022)
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