Using Artificial Intelligence (AI) to implement diversity, equity and inclusion (DEI) into marketing materials : the "consider" framework
Patrick van Esch, Yuanyuan (Gina) Cui, and Kerstin Heilgenberg
| Year of publication: |
2024
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|---|---|
| Authors: | Van Esch, Patrick ; Cui, Yuanyuan ; Heilgenberg, Kerstin |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 3, p. 250-262
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| Subject: | artificial intelligence | diversity | equity | inclusion | marketing | social constructivism theory | Künstliche Intelligenz | Artificial intelligence | Diversity Management | Diversity management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241244504 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137996