Using segmentation and prototyping in engaging politically-salient climate-change household segments
Chris Sherley and Mark Morrison; Roderick Duncan; Kevin Parton
| Year of publication: |
2014
|
|---|---|
| Authors: | Sherley, Chris ; Morrison, Mark D. ; Duncan, Roderick ; Parton, Kevin A. |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 26.2014, 3, p. 258-280
|
| Subject: | climate change | environmental communications | segmentation | prototypes | Klimawandel | Climate change | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490399