Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Jesse N. Moore, Christopher D. Hopkins, and Mary Anne Raymond
| Year of publication: |
2013
|
|---|---|
| Authors: | Moore, Jesse N. ; Hopkins, Christopher D. ; Raymond, Mary Anne |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 12.2013, 1/4, p. 48-75
|
| Subject: | business-to-business | business-to-consumer | professional sales | professional selling process | social media | Social Web | Social web | Verkauf | Selling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248490