Utilizing gamification in servicescapes for improved consumer engagement

Miralem Helmefalk, Leif Marcusson

Year of publication:	[2020]
Other Persons:	Helmefalk, Miralem (ed.) ; Marcusson, Leif (ed.)
Publisher:	[2020]: Hershey, PA, USA : Business Science Reference
Subject:	Gamification \| Dienstleistungsmarketing \| Services marketing \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	""This book explores the use of gamification in servicescapes and marketing"--Provided by publisher"-- Table of Contents [gbv.de]
Published items:	10 hits in ECONIS - Online Catalogue of the ZBW

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