Validly measuring destination image in survey studies

Sara Dolnicar and Bettina Grün

Year of publication:	2013
Authors:	Dolnicar, Sara ; Grün, Bettina
Published in:	Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 1, p. 3-14
Subject:	destination image \| image measurement \| brand image \| Likert \| DLF IIST \| binary \| Markenimage \| Brand image \| Destinationsmanagement \| Destination management \| Messung \| Measurement \| Tourismusmarketing \| Tourism marketing \| Herkunftsbezeichnung \| Designation of origin \| Tourismusregion \| Tourism destination

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