Value‐based adoption of augmented reality : A study on the influence on online purchase intention in retail
| Year of publication: |
2021
|
|---|---|
| Authors: | Erdmann, Anett ; Mas, José Manuel ; Arilla, Ramón |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - 2021 (12.10.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1993 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808218