Value co-creation in ecotourism : finding solutions in a digital era
Laura Hernández-López, Salvador Del Barrio-García
| Year of publication: |
2018
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|---|---|
| Authors: | Hernández-López, Laura ; Barrio-García, Salvador del |
| Published in: |
Journal of business. - Lima : Universidad del Pacífico, ISSN 2078-9424, ZDB-ID 2859035-1. - Vol. 10.2018, 1, p. 38-51
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| Subject: | Value co-creation | ecotourism | social networking sites | virtual platforms | satisfaction | loyalty | Ökotourismus | Ecotourism | Kundenintegration | Customer integration | Social Web | Social web | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21678/jb.2018.874 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012131490