Value co-creation in the delivery of outcome-based contracts for business-to-business service

Irene C. L. Ng; Sai S. Nudurupati; Paul Tasker

Year of publication:	2010
Authors:	Ng, Irene ; Nudurupati, Sai S. ; Tasker, Paul
Publisher:	London : AIM Research
Subject:	Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Leistungsbündel \| Bundling strategy \| Vertragstheorie \| Contract theory \| Betriebliche Wertschöpfung \| Value creation

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