Variants of variance : the information utility of brand buzz dispersion

vorgelegt von Stefan F. Fischer, M.Sc.

Year of publication:	2021
Authors:	Fischer, Stefan
Institutions:	Georg-August-Universität Göttingen (degree granting)
Publisher:	Göttingen
Subject:	Markenführung \| Brand management \| Virales Marketing \| Viral marketing \| Markenwert \| Brand equity \| Messung \| Measurement \| Unternehmenswert \| Firm value

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