What about context in internal brand management? : understanding employee brand commitment in the public sector
Ulrika Leijerholt
| Year of publication: |
2021
|
|---|---|
| Authors: | Leijerholt, Ulrika |
| Subject: | employee brand commitment | identity and values | internal brand management | internal branding | political leadership | Public sector branding | Markenführung | Brand management | Mitarbeiterbindung | Employee retention | Unternehmenskultur | Corporate culture | Markenartikel | Brand | Öffentlicher Sektor | Public sector | Interne Markenführung | Internal branding |
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