What drives consumer shopping behavior in live streaming commerce?
Xiaoyu Xu, Jen-Her Wu, Qi Li
| Year of publication: |
2020
|
|---|---|
| Authors: | Xu, Xiaoyu ; Wu, Jen-Her ; Li, Qi |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 3, p. 144-167
|
| Subject: | Live streaming commerce | Stimulus-Organism-Response | Para-social interaction | Arousal | Social sharing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Soziale Beziehungen | Social relations | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296007