What's up? : exploring upper and lower visual field advertising effects
Kendall Goodrich
| Year of publication: |
2010
|
|---|---|
| Authors: | Goodrich, Kendall |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 1, p. 91-106
|
| Subject: | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Markenimage | Brand image |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971439