When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Saeed Najafi-Tavani, Ghasem Zaefarian, Matthew J. Robson, Peter Naudé, Faramarz Abbasi
| Year of publication: |
2022
|
|---|---|
| Authors: | Najafi-Tavani, Saeed ; Zaefarian, Ghasem ; Robson, Matthew J. ; Naudé, Peter ; Abbasi, Faramarz |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 130-143
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| Subject: | Customer involvement | Product innovation performance | Relationship management theory | Relationship quality | Role ambiguity | Role hazard perspective | Beziehungsmarketing | Relationship marketing | Innovation | Produktentwicklung | New product development | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |