When do customers become your trusted allies : Unveiling pathways for enhanced citizenship in family-owned hotels

Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, and Irfan Saleem

Year of publication:	2024
Authors:	Habib, Syed Muhammad Ali Shahbaz ; Sindhu, Mahwish ; Saleem, Irfan
Subject:	Corporate philanthropy \| Customer citizenship behavior \| Environmental marketing strategy \| Family business \| Greenwashing \| Relationship quality \| Social exchange theory \| Familienunternehmen \| Beziehungsmarketing \| Relationship marketing \| Marketingmanagement \| Marketing management \| Hotellerie \| Hotel industry \| Vertrauen \| Confidence \| Konsumentenverhalten \| Consumer behaviour \| Arbeitsverhalten \| Work behaviour \| Austauschtheorie \| Corporate Social Responsibility \| Corporate social responsibility \| Dienstleistungsqualität \| Service quality

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/APJML-01-2024-0012 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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