Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Elaine Wallace; Isabel Buil; Leslie de Chernatony; Michael Hogan
| Year of publication: |
2014
|
|---|---|
| Authors: | Wallace, Elaine ; Buil, Isabel ; De Chernatony, Leslie ; Hogan, Michael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 1, p. 92-109
|
| Subject: | Facebook, Inc. | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Virales Marketing | Viral marketing | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354560