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accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Television"
~subject:"United States"
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Consumer behaviour
Television
United States
Fernsehwerbung
173
Television advertising
173
Werbewirkung
110
Advertising effects
109
Advertising
71
Werbung
68
Konsumentenverhalten
54
Internet marketing
52
Online-Marketing
52
Brand management
23
Markenführung
23
Fernsehen
20
Fernsehprogramm
20
Television programme
20
USA
17
advertising
16
Children
15
Kinder
15
Media usage
15
Mediennutzung
15
Hörfunkwerbung
11
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11
Sport event
11
Sportveranstaltung
11
television
11
Emotion
10
Product Placement
10
Product placement
10
Target group
10
Zielgruppe
10
television advertising
10
Brand image
9
Markenimage
9
Theorie
9
Theory
9
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8
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8
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77
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6
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Non-commercial literature
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3
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English
84
German
4
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Bellman, Steven
6
Varan, Duane
6
Guitart, Ivan A.
4
Beal, Virginia
3
Hudders, Liselot
3
Romaniuk, Jenni
3
Wilbur, Kenneth C.
3
Aitken, Robert
2
Betts, Kevin R.
2
Cantoni, Davide
2
Cunningham, Isabella
2
Davtyan, Davit
2
Etayo, Cristina
2
Fritz, Wolfgang
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Johnson, Mihaela
2
Joo, Mingyu
2
Lenzen, Sandra
2
O'Donoghue, Amie C.
2
Rask, Amy
2
Robertson, Kirsten
2
Robinson, Jennifer A.
2
Shapiro, Jesse M.
2
Sinkinson, Michael
2
Starc, Amanda
2
Stremersch, Stefan
2
Sánchez-Tabernero, Alfonso
2
Thyne, Maree
2
Watkins, Leah
2
Woisetschläger, David
2
Wooley, Brooke
2
Yurukoglu, Ali
2
Abhishek
1
Adam, David L.
1
Akcay, Okan
1
Andreeva, Tatʹjana B.
1
Artero, Juan P.
1
Bakir, Aysen
1
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Technische Universität Braunschweig
2
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
6
International journal of advertising : the review of marketing communications
5
Journal of marketing communications
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
European journal of marketing : EJM
2
International journal of consumer studies
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
American economic journal
1
American economic review
1
Applied Marketing Science / Angewandte Marketingforschung
1
Applied Marketing Science/Angewandte Marketingforschung
1
Arts and the market
1
Business history review
1
Canadian journal of agricultural economics : CJAE
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Eurasian business review
1
Information economics and policy : IEP
1
Information systems research : ISR
1
International journal of business excellence : IJBEX
1
International journal of business governance and ethics : IJBGE
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
Journal of African business
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of public economics
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1
Pricing power in advertising markets : theory and evidence
Gentzkow, Matthew Aaron
;
Shapiro, Jesse M.
;
Yang, Frank
; …
- In:
American economic review
114
(
2024
)
2
,
pp. 500-533
Persistent link: https://www.econbiz.de/10014483998
Saved in:
2
The value of using popular music and performers on brand and message recall in television advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
3
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
4
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
5
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
6
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
7
How campaign ads stimulate political interest
Canen, Nathan
;
Martin, Gregory J.
- In:
The review of economics and statistics
105
(
2023
)
2
,
pp. 292-310
Persistent link: https://www.econbiz.de/10014295614
Saved in:
8
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
9
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
10
ID-POS data analysis using TV commercial viewership data
Horikomi, Taizo
;
Ito, Mariko I.
;
Ohnishi, Takaaki
- In:
The review of socionetwork strategies
16
(
2022
)
2
,
pp. 431-451
Persistent link: https://www.econbiz.de/10013461760
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