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~subject:"Consumer behaviour"
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Search: subject_exact:"Virtuelle Umgebung"
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Consumer behaviour
Virtuelle Realität
813
Virtual reality
801
Social Web
245
Social web
245
Konsumentenverhalten
241
Virtual organization
130
Virtuelle Organisation
130
Virtual team
110
Virtuelles Team
110
Augmented reality
104
E-Learning
85
E-learning
83
E-commerce
74
Electronic Commerce
73
Online retailing
64
Online-Handel
64
Beziehungsmarketing
62
Relationship marketing
62
Einzelhandel
54
Internet marketing
54
Online-Marketing
54
Retail trade
53
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Tourismus
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virtual reality
53
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48
Tourismuswirtschaft
48
Experiment
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Digitalisierung
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Digitization
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Internet
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Technischer Fortschritt
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Technological change
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Brand management
36
Innovation adoption
36
Innovationsakzeptanz
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Flavián Blanco, Carlos
5
Ibáñez-Sánchez, Sergio
5
Orús, Carlos
5
Chylinski, Mathew
4
Heller, Jonas
4
Javornik, Ana
4
Meißner, Martin
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Ruyter, Ko de
4
Baier, Daniel
3
Barhorst, Jennifer Brannon
3
Bigné Alcañiz, J. Enrique
3
Hilken, Tim
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Kumar, Harish
3
Loureiro, Sandra Maria Correia
3
Mahr, Dominik
3
McLean, Graeme J.
3
Pantano, Eleonora
3
Park, Minjung
3
Spielmann, Nathalie
3
Al Khasawneh, Mohammad Hamdi
2
Ambika, Anupama
2
Arya, Vikas
2
Barnes, Stuart J.
2
Belk, Russell W.
2
Bonetti, Francesca
2
Denegri-Knott, Janice
2
Deng, Nianqi
2
Ding, Zhihua
2
Fan, Xiaojun
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Hollebeek, Linda D.
2
Ivanov, Alex
2
Jeong, Miyoung
2
Keeling, Debbie I.
2
Keeling, Debbie Isobel
2
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Journal of retailing and consumer services
35
Journal of business research : JBR
31
Technological forecasting & social change : an international journal
8
International journal of retail and distribution management
7
Tourism management : research, policies, practice
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of consumer behaviour
5
International journal of consumer studies
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
Asia Pacific journal of marketing and logistics
3
Information systems research : ISR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of marketing management : MM
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Business horizons
2
European journal of marketing
2
International journal of electronic commerce : IJEC
2
Journal of current issues and research in advertising
2
Journal of marketing research
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing intelligence & planning
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Augmented reality and virtual reality : the power of AR and VR for business
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
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ECONIS (ZBW)
242
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1
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Zhang, Kun
;
Wang, Jingyue
;
Zhang, Jinyi
;
Wang, Ying
; …
- In:
Tourism management : research, policies, practice
102
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457770
Saved in:
4
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
7
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
8
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
9
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
10
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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