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~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Search: subject_exact:"Verkaufsförderung"
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Konsumentenverhalten
Sales promotion
478
Verkaufsförderung
478
Consumer behaviour
313
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
Online retailing
63
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54
Internet marketing
54
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51
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promotion
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Gázquez-Abad, Juan Carlos
4
Kukar-Kinney, Monika
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Bagchi, Rajesh
3
Dewani, Prem Prakash
3
Nordfält, Jens
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Santini, Fernando de Oliveira
3
Wali, O. P.
3
Xia, Lan
3
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2
Behl, Abhishek
2
Bertini, Marco
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D'Attoma, Ida
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Epstein, Leonardo D.
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Ha, Hong Youl
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Harikrishnan P. K.
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Ieva, Marco
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Joshi, Rakesh Mohan
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Ladeira, Wagner Junior
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Li, Wei-Chin
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Li, Wenjing
2
Liu, Yan
2
Loureiro, Sandra Maria Correia
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Journal of retailing and consumer services
35
Journal of retailing
18
Journal of business research : JBR
17
Journal of promotion management : innovations in planning and applied research
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of hospitality management
5
Journal of promotion management : JPM
5
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of revenue and pricing management
4
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
The journal of product & brand management
3
Asia Pacific business review
2
European journal of marketing : EJM
2
IIMB management review
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of business
2
International journal of market research
2
Inventi impact: retailing & consumer services
2
Journal of advertising research
2
Journal of consumer marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
313
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313
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1
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
2
Will you choose a low-rating hotel that offers promotions? : insights from the prospect theory
Han, Wenjia
;
Bai, Billy
;
Raab, Carola
;
Shum, Cass
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10014513657
Saved in:
3
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
4
The role of individualism, collectivism, and promotional reward type on consumer response to amplified word-of-mouth strategies
Rawal, Monika
;
Saavedra, José Luis
;
Bagherzadeh, Ramin
; …
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 298-313
Persistent link: https://www.econbiz.de/10014519741
Saved in:
5
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
6
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
Saved in:
7
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
8
Decoding price promotions : a moderated mediation model of fairness, trust, and deal proneness
Dawra, Jagrook
;
Katyal, Kanupriya
- In:
Journal of revenue and pricing management
22
(
2023
)
4
,
pp. 248-265
Persistent link: https://www.econbiz.de/10014326701
Saved in:
9
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
10
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
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