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accessRights:"restricted"
~subject:"Online-Marketing"
~subject:"Rebate"
~type:"article"
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Search: subject_exact:"Verkaufsförderung"
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Online-Marketing
Rebate
Sales promotion
493
Verkaufsförderung
493
Consumer behaviour
318
Konsumentenverhalten
318
Preismanagement
136
Pricing strategy
136
Einzelhandel
105
Retail trade
105
Online retailing
63
Online-Handel
63
Advertising effects
54
Internet marketing
54
Werbewirkung
54
Beziehungsmarketing
53
Relationship marketing
53
Rabatt
49
Theorie
48
Theory
48
Advertising
47
Werbung
46
Marketing management
43
Marketingmanagement
43
Low-cost strategy
39
Niedrigpreisstrategie
39
Brand management
38
Markenführung
38
Selling
38
Verkauf
38
E-commerce
34
Electronic Commerce
34
Kundenbindungsprogramm
34
Loyalty program
34
Salespeople
30
Verkaufspersonal
30
USA
24
United States
24
promotion
24
Price promotions
23
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Kukar-Kinney, Monika
3
Bhatt, Siddharth Harshkant
2
Cao, Zike
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Chong, Alain Yee Loong
2
Crespo-Almendros, E.
2
Gauri, Dinesh Kumar
2
Hui, Kai-Lung
2
Li, Boying
2
Li, Zonghuo
2
Pancras, Joseph
2
Skiera, Bernd
2
Xu, Hong
2
Yang, Shuai
2
Aigner, Andreas
1
Akram, Umair
1
Akram, Zubair
1
Alavi, Sascha
1
Anderson, Eric T.
1
Andrews, Michelle
1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Avsar, Veysel
1
Aydinli, Aylin
1
Azevedo, António
1
Bagchi, Rajesh
1
Banerjee, Somak
1
Barrio-García, S. Del
1
Barrio-García, Salvador del
1
Baskin, Ernest
1
Benlian, Alexander
1
Berger, Paul D.
1
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1
Biswas, Abhijit
1
Blewitt, J. C.
1
Bratina, Danjel
1
Broekmeulen, R. A. C. M.
1
Büyükdağ, Naci
1
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Journal of retailing and consumer services
8
Journal of retailing
6
Journal of business research : JBR
5
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of production economics
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Asia-Pacific journal of management research and innovation
1
Economic research
1
European journal of marketing
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of the economics of marketing : Volume 1
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of management & enterprise development : IJMED
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production research
1
International journal of services technology and management : IJSTM
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advertising research
1
Journal of agricultural economics : JAE
1
Journal of air transport management
1
Journal of consumer marketing
1
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ECONIS (ZBW)
99
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
3
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
4
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
5
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
6
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
8
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
9
Content that engages your customers : the role of brand congruity and promotions in social media
Montaguti, Elisa
;
Valentini, Sara
;
Vecchioni, Federica
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 16-33
Persistent link: https://www.econbiz.de/10014228862
Saved in:
10
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
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