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isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
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Psychology of advertising
20
Werbepsychologie
20
Consumer behaviour
13
Konsumentenverhalten
13
Advertising effects
6
Werbewirkung
6
Advertising
3
Theorie
3
Theory
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United States
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Aesthetics
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Persuasion
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Werbeträger
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Analphabetismus
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Brand image
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Brand management
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Adriaanse, Marieke A.
1
Childers, Terry L.
1
Cho, Hyejeung
1
Dacin, Peter A.
1
Dahl, Darren W.
1
DelVecchio, Devon S.
1
Deschenes, Jonathan
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Dieterle, Gabriele S.
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Fennis, Bob Michaël
1
Florack, Arnd
1
Freling, Traci H.
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Friese, Malte
1
Huang, Yunhui
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Jae, Haeran
1
Jeck-Schlottmann, Gabi
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Jia, Yanli
1
John, Deborah Roedder
1
Joy, Annamma
1
Keppler, David Sleeth
1
Lindner, Sandy
1
Loewenstein, Jeffrey
1
Markman, Arthur B.
1
Millet, Kobe
1
Pandelaere, Mario
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Park, Ji Kyung
1
Peracchio, Laura A.
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Pol, Bert
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Priester, Joseph R.
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Ruge, Hans-Dieter
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Schwarz, Norbert
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Sengupta, Jaideep
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Shen, Hao
1
Sherry, John F.
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Stroebe, Wolfgang
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Stöhr, Anja
1
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1
Trampe, Debra
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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1
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
2
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
3
Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
Saved in:
4
A multidimensional association approach to sequential consumer judgments
Keppler, David Sleeth
;
Wheeler, S. Christian
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10008909946
Saved in:
5
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
Saved in:
6
Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël
;
Adriaanse, Marieke A.
;
Stroebe, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
Saved in:
7
Structural comparison and consumer choice
Markman, Arthur B.
;
Loewenstein, Jeffrey
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10003981557
Saved in:
8
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
Saved in:
9
Regulatory focus and reliance on implicit preferences in consumption contexts
Florack, Arnd
;
Friese, Malte
;
Scarabis, Martin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003981578
Saved in:
10
The use of structural equation models in Consumer Psychology : a methodological dialogue on its contributions, cautions, and concerns
Priester, Joseph R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 205-207
Persistent link: https://www.econbiz.de/10003981580
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