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isPartOf:"Discussion papers / Stanford Institute for Economic Policy Research"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Theoretical economics letters"
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Search: subject_exact:"Couponing"
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Kundenbindungsprogramm
10
Loyalty program
10
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
5
Relationship marketing
5
Gastronomie
3
Restaurant industry
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Theorie
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Theory
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Dienstleistungsqualität
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Discounting
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Diskontierung
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Bayes-Statistik
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Consumer Behavior
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Consumption theory
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Coupon Discount Rate
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Coupons
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Customer Loyalty
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Customer Revisit Intention
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Demotion Cost
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Estimation
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Geschenk
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Gifts
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Kognition
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Konsumtheorie
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Drèze, Xavier
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Discussion papers / Stanford Institute for Economic Policy Research
Journal of marketing research : JMR
Theoretical economics letters
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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ECONIS (ZBW)
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1
Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Alreddy, Santosh Kumar
;
Siriguppi, Dwarakanath
;
Menon, …
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2110-2125
Persistent link: https://www.econbiz.de/10012241380
Saved in:
2
The impact of restaurant coupon removal on diners’ consumption behavior : a theoretical analysis
Lin, Tin-Chun
- In:
Theoretical economics letters
9
(
2019
)
1
,
pp. 9-20
Persistent link: https://www.econbiz.de/10012005210
Saved in:
3
Deriving an optimal restaurant coupon discount rate : evidence and discussion
Lin, Tin-Chun
- In:
Theoretical economics letters
8
(
2018
)
10
,
pp. 1674-1683
Persistent link: https://www.econbiz.de/10011888730
Saved in:
4
Modeling consumer intention to revisit the same restaurant and a simple algorithm of coupon discount rate
Lin, Tin-Chun
- In:
Theoretical economics letters
7
(
2017
)
5
,
pp. 1179-1188
Persistent link: https://www.econbiz.de/10011748651
Saved in:
5
Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.
;
Smith, Michael S.
;
Ranasinghe, Kulan
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
Saved in:
6
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
7
It's not what you get but when you get it : the effect of gift sequence on deposit balances and customer sentiment in a commercial bank
Haisley, Emily
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 103-115
Persistent link: https://www.econbiz.de/10008858639
Saved in:
8
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
9
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
10
Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
Saved in:
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