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isPartOf:"ERIM Report Series Research in Management"
~isPartOf:"Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Category management"
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Category Management
10
Category management
10
Consumer behaviour
4
Konsumentenverhalten
4
Efficient Consumer Response
2
Efficient consumer response
2
Einzelhandel
2
Lieferantenmanagement
2
Retail trade
2
Supplier relationship management
2
category management
2
Advertising
1
Advertising effects
1
Alkoholfreies Getränk
1
Betriebliche Standortwahl
1
Beverage industry
1
Beziehungsmarketing
1
Category captaincy
1
Consumer goods industry
1
Consumer products distribution
1
Cooperation
1
Corporate reputation
1
DIY retail
1
Direct mail
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
Einkaufszentrum
1
Enabling strategies
1
Filling station
1
Finland
1
Finnland
1
Firm location choice
1
Firmenimage
1
Food retailing
1
Getränkeindustrie
1
Heimwerkermarkt
1
Kaufentscheidung
1
Konsumgüterhandel
1
Konsumgüterindustrie
1
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2
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10
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8
Aufsatz in Zeitschrift
8
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2
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English
8
German
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Araujo, Luis
2
Azimont, Frank
2
Beverland, Michael B.
1
Campbell, Colin L.
1
Castaldo, Sandro
1
Chebat, Jean-Charles
1
Chung, Angie
1
Dekimpe, Dekimpe, M.G.
1
Grosso, Monica
1
Grzeskowiak, Stephan
1
Hanssens, Hanssens, D.M.
1
Hopkins, Christopher D.
1
Hyvönen, Saara
1
Krengel, Martin
1
Langner, Tobias
1
Lee, Kangbok
1
Lindblom, Arto
1
Olkkonen, Rami
1
Ollila, Petri
1
Pauwels, Pauwels, K.H.
1
Pitt, Leyland F.
1
Richey, Robert Glenn <Jr.>
1
Rohrer, Roland
1
Roß, Sebastian
1
Sands, Sean
1
Sirgy, M. Joseph
1
Sloot, Sloot, L.M.
1
Srinivasan, Srinivasan, S.
1
Verhoef, Peter
1
Woo, Hongjoo
1
Zerbini, Fabrizio
1
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Published in...
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ERIM Report Series Research in Management
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
Gabler Edition Wissenschaft
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Management Science
4
Marketing Science
4
Economics Papers from University Paris Dauphine
3
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Open Access publications from Université Paris-Dauphine
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Faculty research papers / The Fuqua School of Business, Duke University
2
Forschungsgruppe Konsum und Verhalten
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
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ECONIS (ZBW)
10
RePEc
2
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1
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
2
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
3
The mere categorization effect for complex products : the moderating role of expertise and affect
Langner, Tobias
;
Krengel, Martin
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 924-932
Persistent link: https://www.econbiz.de/10009756855
Saved in:
4
Point of Sale-Management-Auswirkungen auf das Konsumentenverhalten am Beispiel der Farbenabteilung einer Baumarktkette
Roß, Sebastian
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 124-149)
.
2011
Persistent link: https://www.econbiz.de/10009237556
Saved in:
5
Der Einfluss des Category Management auf den Konsumenten
Rohrer, Roland
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 100-123)
.
2011
Persistent link: https://www.econbiz.de/10009237558
Saved in:
6
How can shopping mall management best capture mall image?
Chebat, Jean-Charles
;
Sirgy, M. Joseph
;
Grzeskowiak, Stephan
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 735-740
Persistent link: https://www.econbiz.de/10003984871
Saved in:
7
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
8
Integration of third parties within existing dyads : an exploratory study of category management programs (CMPs)
Castaldo, Sandro
;
Zerbini, Fabrizio
;
Grosso, Monica
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 946-959
Persistent link: https://www.econbiz.de/10003924812
Saved in:
9
Suppliers' roles in category management : a study of supplier–retailer relationships in Finland and Sweden
Lindblom, Arto
;
Olkkonen, Rami
;
Ollila, Petri
; …
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 1006-1013
Persistent link: https://www.econbiz.de/10003924893
Saved in:
10
Category reviews as market-shaping events
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 849-860
Persistent link: https://www.econbiz.de/10003532748
Saved in:
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