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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of hospitality management"
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Search: subject_exact:"Brand loyalty"
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Brand loyalty
37
Consumer behaviour
31
Konsumentenverhalten
31
Markentreue
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Brand management
24
Markenführung
24
Beziehungsmarketing
21
Relationship marketing
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Springer Fachmedien Wiesbaden
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European journal of marketing : EJM
International journal of hospitality management
Research
Journal of business research : JBR
42
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
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SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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Australasian marketing journal
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8
The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
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Customer engagement : contemporary issues and challenges
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Journal of fashion marketing and management
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Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing Science
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International journal of contemporary hospitality management
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Journal of promotion management : innovations in planning and applied research
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International journal of retail and distribution management
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Journal of Business Research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Journal of travel and tourism marketing
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Marketing Letters
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
39
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39
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
3
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
4
Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
-
2021
Persistent link: https://www.econbiz.de/10012420330
Saved in:
5
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
6
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
7
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
8
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
Saved in:
9
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
10
Investigating the importance of positive hotel design
Lee, Seonjeong
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293854
Saved in:
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