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isPartOf:"FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of nonprofit & public sector marketing"
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Nonprofit marketing
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FHTW-Transfer / Fachhochschule für Technik und Wirtschaft Berlin, FHTW : Forschungsberichte
Journal of business research : JBR
Journal of marketing for higher education
Journal of nonprofit & public sector marketing
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
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Nonprofit marketing : sectoral applications
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The evolution of nonprofit marketing
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Kompendium Kulturmarketing : Handbuch für Studium und Praxis
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Nonprofit management & leadership
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The Routledge companion to nonprofit marketing
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Nonprofit and voluntary sector quarterly
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Wissenschaftsmarketing : Dialoge gestalten
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Hochschulmarketing
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
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Journal of marketing communications
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Journal of marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Springer eBook Collection
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SpringerLink / Bücher
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Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
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Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
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Sage library in marketing
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The Jossey-Bass handbook of nonprofit leadership and management
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Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Hamburger Schriften zur Marketingforschung
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International journal of arts management
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ECONIS (ZBW)
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1
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
2
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
3
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
4
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
5
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
6
Factors influencing the choice of studying at UAE universities : an empirical research on the adoption of educational marketing strategies
Nuseir, Mohammed T.
;
El Refae, Ghaleb A.
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10013483257
Saved in:
7
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
8
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
9
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
10
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
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