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isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Psychology of advertising"
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Konsumentenverhalten
Psychology of advertising
Advertising effects
91
Werbewirkung
91
Consumer behaviour
71
Werbung
58
Advertising
57
Internet marketing
38
Online-Marketing
38
Social Web
23
Social web
23
Brand management
19
Markenführung
19
Brand image
16
Markenimage
16
Emotion
11
Celebrity endorsement
10
Celebrity-Werbung
10
advertising
10
social media
10
Viral marketing
9
Virales Marketing
9
Marketing management
8
Marketingmanagement
8
Sponsoring
8
Sponsorship
8
Theorie
8
Theory
8
Deutschland
7
Germany
7
Brand
6
Markenartikel
6
Product Placement
6
Product placement
6
Credibility
5
Glaubwürdigkeit
5
Mobile communications
5
Mobilkommunikation
5
Sales promotion
5
Verkaufsförderung
5
Beziehungsmarketing
4
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Article
66
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5
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66
Aufsatz in Zeitschrift
66
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5
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4
Bibliografie enthalten
1
Bibliography included
1
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English
66
German
5
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Bang Nguyen Viet
3
Arora, Nilesh
2
Esch, Franz-Rudolf
2
Feng, Yang
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Binford, Matthew T.
1
Boeck, Harold
1
Boutsouki, Christina
1
Breves, Priska
1
Bukhari, Syed Arsalan Haider
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Chan, Kara
1
Chen, Chun-Hsien
1
Cho, Su Yeon
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Corner, Gabrielle
1
Dai, Yue
1
Dalakas, Vassilis
1
DelVecchio, Devon
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
137
Journal of marketing communications
131
International journal of advertising : the review of marketing communications
128
International journal of advertising : the quarterly review of marketing communications
101
Psychology & marketing
79
Journal of advertising : official publication of the American Academy of Advertising
70
Journal of retailing and consumer services
67
Journal of advertising research
64
Journal of promotion management : JPM
63
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Journal of global marketing
19
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
16
International journal of sports marketing & sponsorship
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
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ECONIS (ZBW)
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
7
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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