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isPartOf:"Gabler Research / Interaktives Marketing"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"Journal of business research : JBR"
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Multichannel strategy
6
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5
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4
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Gabler Research / Interaktives Marketing
Global marketing strategies for the promotion of luxury goods
Journal of business research : JBR
SpringerLink / Bücher
29
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Research
10
International journal of retail and distribution management
8
Lehrbuch
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Journal of retailing
6
The international review of retail, distribution and consumer research
6
Gabler Edition Wissenschaft
5
International journal of production economics
5
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Reihe: Kundenorientierte Unternehmensführung
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
European journal of operational research : EJOR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
essentials
4
Berichte aus der Betriebswirtschaft
3
Developing successful global strategies for marketing luxury brands
3
Hamburger Schriften zur Marketingforschung
3
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Schriftenreihe Handelsmanagement
3
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
3
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Controllingpraxis im Vertrieb
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534155
Saved in:
2
Designing a seamless shopping journey through omnichannel retailer integration
Cocco, Helen
;
Demoulin, Nathalie T. M.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 461-475
Persistent link: https://www.econbiz.de/10013365744
Saved in:
3
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
4
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
5
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
6
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
7
Kundenkontakte und Kundenkontaktsequenzen im Multi Channel Marketing : Ausprägungen, Determinanten und Wirkungen
Steinmann, Sascha
-
2011
-
1. Auflage
Persistent link: https://www.econbiz.de/10008652908
Saved in:
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