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isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Online-Handel"
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Search: subject_exact:"CRM (Customer Relationship Management)"
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Online-Handel
Beziehungsmarketing
238
Relationship marketing
238
Consumer behaviour
145
Konsumentenverhalten
145
Brand management
110
Markenführung
110
Brand image
94
Markenimage
94
Brand
75
Markenartikel
75
Customer satisfaction
65
Kundenzufriedenheit
65
Brand loyalty
35
Social Web
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Social web
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29
Dienstleistungsqualität
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Service quality
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Internet marketing
24
Online-Marketing
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Emotion
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Marketing management
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Marketingmanagement
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E-commerce
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Electronic Commerce
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Al-Hawari, Mohd Ahmad
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Barari, Mojtaba
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Chao, Chih-Wei
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Cui, Li
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Deng, Hepu
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Gorman, Sarah
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Sadh, Ashish
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Sun, Zhuo
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Thaichon, Park
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Winzar, Hume
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Yu Yi
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Asia Pacific journal of marketing and logistics
The journal of brand management : an international journal
Journal of retailing and consumer services
88
Journal of business research : JBR
36
International journal of electronic marketing and retailing : IJEMR
21
International journal of retail & distribution management
16
Electronic commerce research
15
International journal of business information systems : IJBIS
15
International journal of internet marketing and advertising : IJIMA
15
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Journal of internet commerce
13
Journal of retailing
13
International journal of retail and distribution management
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The international review of retail, distribution and consumer research
9
International journal of technology marketing : IJTMkt
8
Journal of electronic commerce research : JECR
8
Journal of strategic marketing
8
The service industries journal
8
Cogent business & management
7
Marketing intelligence & planning
7
The journal of services marketing
7
Information systems research : ISR
6
International journal of electronic business : IJEB
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of management information systems : JMIS
6
Journal of open innovation : technology, market, and complexity
6
Journal of operations management
6
Journal of the Academy of Marketing Science
6
Psychology & marketing
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
Tourism management : research, policies, practice
6
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ECONIS (ZBW)
12
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1
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
2
An empirical study on repeat consumer's shopping satisfaction on C2C e-commerce in Japan : the role of value, trust and engagement
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 560-581
Persistent link: https://www.econbiz.de/10014285856
Saved in:
3
Sustaining customer loyalty of fresh food e-tailers : an empirical study in China
Cui, Li
;
He, Shanshan
;
Deng, Hepu
;
Wang, Xiaoyi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 669-686
Persistent link: https://www.econbiz.de/10014285872
Saved in:
4
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
5
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
6
How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Sun, Zhuo
;
Hong, Zhao
;
Wang, Zongshui
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10013552978
Saved in:
7
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment
Miao, Miao
;
Jalees, Tariq
;
Zaman, Syed Imran
;
Khan, Sherbaz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2184-2206
Persistent link: https://www.econbiz.de/10013552987
Saved in:
8
E-fulfillment dimensions and its influence on customers in e-tailing : a critical review
Jain, Nikunj Kumar
;
Gajjar, Hasmukh
;
Shah, Bhavin J.
; …
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011636599
Saved in:
9
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
10
Permission email marketing and its influence on online shopping
Reimers, Vaughan
;
Chao, Chih-Wei
;
Gorman, Sarah
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
Saved in:
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