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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"Journal of retailing"
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Search: subject_exact:"Multi-channel marketing"
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Multichannel strategy
10
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10
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5
Vertriebsweg
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Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Online retailing
4
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4
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3
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Harvard-Business-Manager : das Wissen der Besten
Developing successful global strategies for marketing luxury brands
Journal of retailing
Journal of retailing and consumer services
24
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of retail and distribution management
8
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
International journal of production economics
6
Research
6
The international review of retail, distribution and consumer research
6
Journal of advertising research
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
European journal of operational research : EJOR
4
Journal of business research : JBR
4
Lehrbuch
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
International journal of electronic commerce : IJEC
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of operations management
3
Administrative Sciences : open access journal
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Essentials
2
Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
2
Interaktives Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
MIS quarterly
2
Manufacturing & service operations management : M & SOM
2
Marktorientiertes Management
2
Premier reference source
2
Reihe: Kundenorientierte Unternehmensführung
2
The Routledge companion to strategic marketing
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ECONIS (ZBW)
10
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10
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1
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
2
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
3
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
4
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
5
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
6
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
7
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
8
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
9
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
Saved in:
10
Wie digitales und physisches Geschäft verschmelzen
Rigby, Darrell K.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10010461048
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