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isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Marketing management"
~subject:"Social web"
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Marketing management
Social web
Beziehungsmarketing
122
Relationship marketing
122
Consumer behaviour
47
Konsumentenverhalten
47
Internet marketing
31
Online-Marketing
31
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Bacile, Todd J.
2
Eelen, Jiska
2
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2
Grisaffe, Douglas B.
2
Hollebeek, Linda D.
2
Kumar, V.
2
Labrecque, Lauren I.
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Malthouse, Edward C.
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Harvard-Business-Manager : das Wissen der Besten
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
131
Journal of retailing and consumer services
85
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of strategic marketing
46
The journal of product & brand management
41
International journal of internet marketing and advertising : IJIMA
39
The journal of business & industrial marketing
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
30
Business horizons
28
Journal of the Academy of Marketing Science
27
The journal of brand management : an international journal
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing
24
Marketing intelligence & planning
24
International journal of electronic customer relationship management : IJECRM
23
Journal of marketing communications
22
Cogent business & management
21
Technological forecasting & social change : an international journal
20
Asia Pacific journal of marketing and logistics
19
European journal of marketing : EJM
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
International journal of hospitality management
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : innovations in planning and applied research
18
Journal of service management
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
The journal of services marketing
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
16
International journal of business information systems : IJBIS
16
Journal of business-to-business marketing
16
Tourism management : research, policies, practice
16
The service industries journal
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of hospitality marketing & management
14
Psychology & marketing
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
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ECONIS (ZBW)
41
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Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
Using speech acts to elicit positive emotions for complainants on social media
Argyris, Young Anna
;
Monu, Kafui
;
Kim, Yongsuk
;
Zhou, Yilu
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 67-80
Persistent link: https://www.econbiz.de/10013041314
Saved in:
4
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
5
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
6
Consumer responses to conflict-management strategies on non-profit social media fan pages
Dineva, Denitsa
;
Breitsohl, Jan
;
Garrod, Brian
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 118-136
Persistent link: https://www.econbiz.de/10012432766
Saved in:
7
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
8
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
9
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
10
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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