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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of bank marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Viral marketing
109
Virales Marketing
109
Consumer behaviour
74
Konsumentenverhalten
74
Internet marketing
57
Online-Marketing
57
Social Web
57
Social web
57
Online retailing
23
Online-Handel
23
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
18
Kundenzufriedenheit
18
social media
16
Hotel industry
15
Hotellerie
15
Personalisierung
14
Personalization
14
Online reviews
13
Service quality
13
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
eWOM
12
electronic word-of-mouth
12
Data Mining
11
Data mining
11
Gastronomie
10
Restaurant industry
10
e-WOM
10
Confidence
9
E-commerce
9
Electronic Commerce
9
Vertrauen
9
Emotion
8
electronic word of mouth
8
Advertising effects
7
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English
13
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Cobanoglu, Cihan
2
Adler, Howard
1
Ammari, Nedra Bahri
1
Benabdallah, Mounia
1
Berezina, Katerina
1
Chan, Andrew
1
Chin, Kwai Sang
1
González-Porras, José L.
1
Han, Jeongsoo
1
Hanks, Lydia
1
Hsouna, Abir
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Kim, DongHee
1
Kim, Jong Min
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Lehto, Xinran Y.
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Ma, Shihan
1
Miller, Brian L.
1
Mishra, Abhishek
1
Morales, Javier
1
Nie, Ru-xin
1
Omran, Behzad Abound
1
Ruiz-Alba, José L.
1
Tian, Zhang-peng
1
Wang, Jian-qiang
1
Wu, Luorong
1
Xu, Chang
1
Xu, Jing Bill
1
Yousaf, Anish
1
Yu, Tsu-Wei
1
Yu, Yixiu
1
Zhang, Chenxi
1
Zhang, Hong-yu
1
Zhang, Tingting
1
Zhao, Meng
1
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Published in...
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International journal of contemporary hospitality management
International journal of bank marketing
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
25
International journal of hospitality management
22
Journal of business research : JBR
19
Journal of hospitality marketing & management
12
Journal of travel and tourism marketing
12
The journal of services marketing
9
Tourism management : research, policies, practice
8
Cogent business & management
7
Psychology & marketing
7
Service business
7
Services marketing quarterly
6
The TQM journal : the international review of organizational improvement
5
European journal of marketing : EJM
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Health marketing quarterly
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of electronic business : IJEB
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of quality and service sciences
2
International journal of services, economics and management
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of air transport management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
Antecedents of word-of-mouth communication in the life insurance industry
Yu, Tsu-Wei
- In:
International journal of bank marketing
40
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013532342
Saved in:
6
Consumer responses to the failure of self-service banking technology : moderating role of failure stability
Ammari, Nedra Bahri
;
Hsouna, Abir
;
Benabdallah, Mounia
; …
- In:
International journal of bank marketing
40
(
2022
)
3
,
pp. 458-483
Persistent link: https://www.econbiz.de/10013396357
Saved in:
7
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
8
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
9
The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yu, Yixiu
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1340-1361
Persistent link: https://www.econbiz.de/10011732096
Saved in:
10
What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Kim, DongHee
;
Jang, Soocheong
;
Adler, Howard
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011300091
Saved in:
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