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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Viral marketing
137
Virales Marketing
137
Consumer behaviour
91
Konsumentenverhalten
91
Social Web
74
Social web
74
Internet marketing
73
Online-Marketing
73
Online retailing
35
Online-Handel
35
Beziehungsmarketing
22
Relationship marketing
22
Customer satisfaction
20
Kundenzufriedenheit
20
Hotel industry
17
Hotellerie
17
Personalisierung
17
Personalization
17
Online reviews
16
social media
16
Data Mining
14
Data mining
14
E-commerce
14
Electronic Commerce
14
Brand image
13
Brand management
13
Markenführung
13
Markenimage
13
Service quality
13
eWOM
13
Advertising effects
12
Werbewirkung
12
electronic word-of-mouth
12
Social media
11
Credibility
10
Gastronomie
10
Restaurant industry
10
e-WOM
10
Glaubwürdigkeit
9
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English
13
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Cobanoglu, Cihan
2
Adler, Howard
1
Berezina, Katerina
1
Chan, Andrew
1
Chin, Kwai Sang
1
González-Porras, José L.
1
Han, Jeongsoo
1
Hanks, Lydia
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Kim, DongHee
1
Kim, Jong Min
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Law, Rob
1
Lee, Shih-Yang
1
Lehto, Xinran Y.
1
Li, Eldon Yu-zen
1
Li, Xu
1
Lin, Arthur J.
1
Liu, Mengjiao
1
Liu, Qing
1
Lu, Qi
1
Ma, Shihan
1
Miller, Brian L.
1
Morales, Javier
1
Nie, Ru-xin
1
Omran, Behzad Abound
1
Ruiz-Alba, José L.
1
Tian, Zhang-peng
1
Wang, Jian-qiang
1
Wu, Luorong
1
Xu, Chang
1
Xu, Jing Bill
1
Ye, Qiang
1
Yu, Yixiu
1
Zhang, Chenxi
1
Zhang, Hong-yu
1
Zhang, Tingting
1
Zhao, Meng
1
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of retailing and consumer services
25
International journal of hospitality management
22
Journal of business research : JBR
19
Journal of hospitality marketing & management
12
Journal of travel and tourism marketing
12
The journal of services marketing
9
Tourism management : research, policies, practice
8
Cogent business & management
7
Psychology & marketing
7
Service business
7
Services marketing quarterly
6
The TQM journal : the international review of organizational improvement
5
European journal of marketing : EJM
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Health marketing quarterly
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of bank marketing
2
International journal of electronic business : IJEB
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of quality and service sciences
2
International journal of services, economics and management
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of air transport management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
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ECONIS (ZBW)
13
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
6
Dysfunctional customer behavior in cross-border e-commerce : a justice-affect-behavior model
Lin, Arthur J.
;
Li, Eldon Yu-zen
;
Lee, Shih-Yang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10011865634
Saved in:
7
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
8
The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yu, Yixiu
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1340-1361
Persistent link: https://www.econbiz.de/10011732096
Saved in:
9
What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Kim, DongHee
;
Jang, Soocheong
;
Adler, Howard
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011300091
Saved in:
10
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
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