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isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Viral marketing"
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Dienstleistungsqualität
Viral marketing
131
Virales Marketing
131
Consumer behaviour
88
Konsumentenverhalten
88
Internet marketing
68
Online-Marketing
68
Social Web
64
Social web
64
Online retailing
27
Online-Handel
27
Beziehungsmarketing
26
Relationship marketing
26
Customer satisfaction
23
Hotel industry
23
Hotellerie
23
Kundenzufriedenheit
23
social media
18
Gastronomie
15
Restaurant industry
15
Service quality
15
eWOM
15
Brand image
14
Markenimage
14
Brand management
13
Markenführung
13
Personalisierung
13
Personalization
13
electronic word-of-mouth
13
Online reviews
12
Data Mining
10
Data mining
10
E-commerce
10
Electronic Commerce
10
e-WOM
10
online reviews
10
Confidence
8
Holiday behaviour
8
Urlaubsverhalten
8
Vertrauen
8
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English
15
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Cobanoglu, Cihan
2
Adler, Howard
1
Berezina, Katerina
1
Bogicevic, Vanja
1
Bradley, Graham L.
1
Bujisic, Milos
1
Chan, Andrew
1
Chin, Kwai Sang
1
González-Porras, José L.
1
Han, Jeongsoo
1
Hanks, Lydia
1
Hsu, Maxwell K.
1
Jai, Tun-Min Catherine
1
Jang, Soocheong
1
Jovanovic, Verka
1
Kim, DongHee
1
Kim, Jong Min
1
Kim, Song Ee
1
Kwansa, Francis A.
1
Law, Rob
1
Lehto, Xinran Y.
1
Li, Huiying
1
Li, Xu
1
Liu, Mengjiao
1
Liu, Qing
1
Ma, Shihan
1
Miller, Brian L.
1
Morales, Javier
1
Nie, Ru-xin
1
Omran, Behzad Abound
1
Parsa, H. G.
1
Ruiz-Alba, José L.
1
Sparks, Beverley A.
1
Sukhu, Anupama
1
Swanson, Scott R.
1
Tian, Zhang-peng
1
Wang, Jian-qiang
1
Wang, Zhisheng
1
Wu, Luorong
1
Xu, Chang
1
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International journal of contemporary hospitality management
International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
25
International journal of hospitality management
22
Journal of business research : JBR
19
Journal of hospitality marketing & management
12
Journal of travel and tourism marketing
12
The journal of services marketing
9
Tourism management : research, policies, practice
8
Cogent business & management
7
Psychology & marketing
7
Service business
7
Services marketing quarterly
6
The TQM journal : the international review of organizational improvement
5
European journal of marketing : EJM
4
International journal of services and operations management
4
Journal of service management
4
Managing service quality : MSQ ; an international journal
4
The service industries journal
4
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Health marketing quarterly
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of bank marketing
2
International journal of electronic business : IJEB
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of quality and service sciences
2
International journal of services, economics and management
2
International journal of sport management and marketing : IJSMM
2
Journal for global business advancement : JGBA
2
Journal of air transport management
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of electronic commerce research : JECR
2
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ECONIS (ZBW)
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1
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
2
Examining the negative relationship between length of stay at a hotel and customer satisfaction : evidence from online customer reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4099-4116
Persistent link: https://www.econbiz.de/10014430082
Saved in:
3
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
4
Exploring dynamic effects on classifying service quality attributes under the impacts of COVID-19 with evidence from online reviews
Nie, Ru-xin
;
Chin, Kwai Sang
;
Tian, Zhang-peng
;
Wang, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
1
,
pp. 159-185
Persistent link: https://www.econbiz.de/10013546039
Saved in:
5
Customer orientation and e-WOM in the hotel sector
González-Porras, José L.
;
Ruiz-Alba, José L.
; …
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 302-326
Persistent link: https://www.econbiz.de/10012598992
Saved in:
6
It's raining complaints! : how weather factors drive consumer comments and word-of-mouth
Bujisic, Milos
;
Bogicevic, Vanja
;
Parsa, H. G.
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 656-681
Persistent link: https://www.econbiz.de/10012053330
Saved in:
7
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
8
The impact of green experience on customer satisfaction : evidence from TripAdvisor
Yu, Yixiu
;
Li, Xu
;
Jai, Tun-Min Catherine
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1340-1361
Persistent link: https://www.econbiz.de/10011732096
Saved in:
9
A "Triple A" typology of responding to negative consumer-generated online reviews
Sparks, Beverley A.
;
Bradley, Graham L.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
6
,
pp. 719-745
Persistent link: https://www.econbiz.de/10011736938
Saved in:
10
What drives café customers to spread eWOM? : examining self-relevant value, quality value, and opinion leadership
Kim, DongHee
;
Jang, Soocheong
;
Adler, Howard
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10011300091
Saved in:
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